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Facebook has become a major source of promoting business as well as individuals when it comes to marketing. The Highlight of the Facebook that let your friends view your Facebook activities, status updates and interactions that appear in their news feed has been a tool that is more than just a change. Now, it is one of those tactics of the social networking website through which it earns its bucks from its 900 million users round the globe. Those updates that are significant and you want then to standout, you need to pay Facebook some amount to advertise it for you. This method has been highly effective in raising funds, gathering people for a cause, etc.  Let us see, what it is all about!