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Google is the world's largest search engine. It crawls millions of webpages everyday. But one problem it faces is duplicate URLs on a website linking to the same content. For instance,  the URLs example.com/blog/category/news and example.com/blog/index.php?category=news can both point to the same page, hence creating duplicates, and reducing site efficiency for Google's crawler. In the interest of good SEO, it is important that you optimize your URLs to avoid duplication. To this end, Google Webmaster Tools now gives you a Configure URL Parameters feature, which will help you recommend actions for the GoogleBot crawler to take, so as to increase your site's crawl efficiency. It will also lessen the resource burden on Google that goes into the crawling of your website. In this post, we will show you how to set easy settings for URL Parameters.



Update:  Read: Optimize URL Parameters For Blogger



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