Google is one of the most successful internet company, and it's scope is so wide now that almost every internet user uses at least one product from Google. And Google continues to expand and create new products. But in the process, it has been pulling the plug on some products as well. Take iGoogle, for example. Or Google Video or Google Talk Chatback. There's a whole plethora of products that Google introduced, but now have been discontinued. But why does the internet giant cut off its products, even when people do seem to be using them?
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Yesterday, we talked about a latest marketing and advertising feature introduced by Facebook called Facebook Offers. Facebook Offers let you promote your brand or products by giving out rewards to people who visit your website or your brand's physical location (office, store etc). These rewards can be anything, from an ebook to a small gift hamper to an entry into a lucky draw for a larger prize. It is the next step in Facebook marketing, and you can be one of the first ones to make use of this feature. We have already talked about what Facebook Offers. Today, we'll talk about the different types of offers, and how to add Redeem codes or Barcodes for people to be able to redeem your offers.
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Facebook has just recently launched a new feature for brand pages: Page offers. Page offers are basically rewards for your audience or customers who can claim them by visiting your store or online website, and also share with their friends. Not only does this engage your current customers or audience on a new level, it also extends the reach of your service or brand. Offers require a budget to run, but could worth be the investment your brand has been in need of. So let's take a look at how you can create offers, and what you can do with them.
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One of the greatest influence in the online word is the power of the written word. People, especially bloggers mostly make use of writing to convey their message to their readers. But have you ever thought of using images, or videos to do the same? Of course, a lot of people use videos and images on their blogs or websites. But how about presenting your awesome blog posts in the form of a video? Maybe not every follower of yours is following your lengthy blog posts that you share on social media, So why not try something new, and present your blog posts in a whole different way?
As we have previously discussed, Google recently launched a Disavow Links Tool. Using this tool, bloggers and webmasters can 'disavow', or disinherit some selected incoming links to their websites, so that Google won't consider those links when evaluating the website. The idea is to prevent spam-backlinking, that can bring down a website's ranking, because Google considers the quality of the backlinks to a website more than the quantity, and hence penalizes for bad or spam linking. So for any malicious websites trying to link to your site, their links can easily be disregarded. But before you go on disavowing every link that looks suspicious to you, there are a few things you should be mindful of first.
So the U.S presidential race is a full swing, and expectations are high as the election day arrives. Different people have different ways of keeping track of the race, and so do many websites which provide varying data on who has the most support. But every term (four years), more and more people are looking for reliable sources of information on the voting process and their ballots. Google has now made this incredibly easy, and searching for such information is no longer a hitch. It has launched a Voter Information Tool that will help voters stay updated about the elections.
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Making sub-domains on a domain has now become pretty popular, and many bloggers are now using sub-domains to create custom pages, such as contact and about pages. Although they look professional (and classy :P), they raise a concern. Usually, they are not part of a theme or template, and are custom designed. So some of the on-page SEO elements might be present. And Google Panda and Penguin is said to be domain-level penalty, with one low quality page effecting the whole site. So the popular question arises; how does Google view these sub-domains? And what is the difference, if any, between sub-directory structure and sub-domain structure?
