Google has been pretty active lately, and has been releasing various updates to its algorithms such as the Panda algorithm. Tonnes of websites have been hit as a result, because Google clearly has defined some very strict rules with regards to what it classifies as 'spam' or 'low quality'. If your website has been hit by any of these updates, it might not appear in the search results, or it might perform poorer than it used to. In such a scenario, you might want to start creating original, quality content. And if you think you have been unjustly hit, and that it's all a mistake, then you can submit a reconsideration request to Google.
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