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When a new business opens up, it always has to start small. And usually, there's not much margin for error, because being the rookie or the under-dog means handling challenges better than what's expected. For any business, start-up or otherwise, the online presence part is very important, and usually involves a lot of work, from setting up social profiles to producing great content and then promotions, aka Internet Marketing. Such start-ups usually don't know much about the process, and hence end up making mistakes that should not be made. Some of these mistakes could hurt the initial phases of the business. Here are the 5 most inconvenient mistakes that should be avoided.