According to Google, 97% of the customers look for local businesses online. Another fact has it that 73% of online activity is related to local content. Since Google is the only search giant that boasts of a 66% share in the market, we can only assume the facts are true. But true or not, they must be based on some sound basis, which is good enough for me. Now this throws new light on how important online promotion can be for small local business.
Google helps such local businesses by providing them a way to reach out to their customers through Google Places. Previously, we talked about how Google Pages help promote businesses. Today, it's all about Google Places. Formerly known as Google Local Business, Google Places aims at drawing local business towards Google to promote their services, since Google is the search giant and most people search on Google. Hence, this is a great opportunity for business owners to promote their services n Google and attract more customers.
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